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What Has Happened To Coffee?
作者:Christop… 文章来源:不详 更新时间:2008-2-12 20:28:07 | 【字体:
The days where we used to wake up in the morning, grab the morning newspaper, and brew up a wonderful cup of coffee, have started to vanish. Unless you鈥檙e a morning person who can get out of bed hours before anyone else and somehow start the day without the typical morning rush then consider yourself one of the lucky one鈥檚. If anything, people are usually running around the house, getting the kids ready, getting themselves ready, and running out the door. Some days they manage to squeeze some time into the morning routine to roll through a drive-thru coffee stand or even worse, a fast-food restaurant, to pick up a cup of java. Or they can wait to get to the office where they brew up the cheapest stuff that their employer can get, as you load it down with cream and sugar. How can this be? How does what鈥檚 supposed to be one of the most relaxing and satisfying routines of the day become part of the rat race.

As you probably know, coffee is 2nd most important commodity in the United States. Obviously, if you turn on your TV to watch the news you鈥檒l know what is first. But the coffee industry is big business, what you get at the fast food restaurant or at the office doesn鈥檛 even touch on the quality that is out there. It鈥檚 funny how anything that doesn鈥檛 come out of the can is considered gourmet coffee. Gourmet coffee is not something that you can buy at the grocery store; the most expensive stuff there doesn鈥檛 even begin to touch on the quality that is available. Coffee roasting has become an art form. In a day when big companies use computers to do the dirty work, small specialty companies are still doing it the old-fashioned way with their experience and their brains. Roastmasters spend years honing their craft, and their experience is what makes for a great cup of coffee. These companies rely on freshness and quality to compete with the big boys who stock the grocery store shelves or ship it out to your local drive thru. You wo

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