在博客上称星巴克开进故宫是对中国传统文化的糟蹋，要求其迁出

_{故宫内的星巴克咖啡店。资料图片}

_{央视英语主播芮成钢。}

　　本报讯（记者杨万国）在故宫一座古色古香的大殿一角，知名咖啡店星巴克在这里开了6年。近日，央视英语主播芮成钢在其博客上发出抗议，认为“故宫里的星巴克”是对中国传统文化的糟蹋，并以个人名义向星巴克总裁发出抗议书，要求星巴克从故宫里搬出去。昨日，芮成钢告诉记者，博客贴出后，点击量陡增50万，许多网友表示支持。不过星巴克方面尚无表态。

　　“故宫星巴克成西方笑柄”

　　芮成钢介绍，几年前他陪同美国的几位友人到故宫参观，当看到故宫内的星巴克时，外国友人哑然失笑，“我当时也觉得挺尴尬的，星巴克怎么开到了这样神圣的地方”。

　　芮成钢称，因为工作的缘故，他采访了全球300多个跨国公司总裁，包括比尔·盖茨等人，他了解到，“故宫里的星巴克”已经在西方上层社会传为笑柄，“许多西方知名人士也认为这是对中国文化的不尊重”。

　　去年，芮成钢在耶鲁大学的一次全美CEO峰会上，正好遇到星巴克的新任CEO兼总裁吉姆·当诺，芮成钢当场在公开演讲中提议，“我不知道星巴克是否有在印度的泰姬陵，法国的凡尔赛，英国的白金汉宫开分店的计划，但是请星巴克先把在中国故宫里的店撤掉”，当时现场一片爆笑。随后吉姆私下称，这是前任总裁做的，需要回去和同事们商量，但四个月过去了仍然不见动静。

　　芮成钢介绍，他前几天又给吉姆发去两封信，前天收到了回复。吉姆回信中称，6年前是在故宫主动邀请下，星巴克才把咖啡店开到故宫里。吉姆表示在解决这件事之前，星巴克故宫店会尽量和周围的环境相融合，来保护中国的文化。据称，此前星巴克故宫店已经摘掉了外面的大招牌。

　　“未收到星巴克正式表态”

　　芮成钢介绍，星巴克饮品在美国4美元就可以买一大杯，“相当于在中国花4块人民币就可以买一杯饮料的店子”。在西方人的普遍观念中，星巴克是“不登大雅之堂的饮食文化的代表符号”。

　　“故宫是中国几千年最辉煌文化的载体，就是中国的象征”，芮成钢说，把星巴克开在故宫里面，是对中国传统文化的糟蹋。

　　芮成钢介绍，目前其博客点击量暴增50万，很多网友表示声援。他还没有收到星巴克方面的正式表态。他称，准备再给星巴克总裁写一封信，敦促他们“如果星巴克主动从故宫撤走，不仅将得到中国人腰包内更多的人民币，也将得到中国人更多的尊重”。

芮成钢给星巴克总裁的去信：

Jim, how are you doing? I'm the Chinese anchorman you met last year at the Yale CEO Summit. We talked about why Starbucksshould move its shopout of the Forbidden City. And I really appreciated it when you told me you yourself were not in favor of that. Am curious to know if you have a plan to have it removed. It's still there. Did your Chinese partner agree with you ?

All the best.

Chenggang

星巴克全球总裁吉姆当诺的回信

Dear Mr. Rui,

Thank you for your note and for your concern regarding Starbucks Coffee Company's presence in the Forbidden City.

When Starbucks was invited by museum officials to open a store six

years ago, we did so with great sensitivity to, and respect for, the

historic and cultural heritage of the Forbidden City. We have shown and continue to show our respect for local history, culture and social customs, and have made serious efforts to fit within the environment of the Forbidden City.

We are honored and humbled to have been invited to offer customers a place to relax and enjoy a cup of coffee with their local Barista.

Connecting with our customers and the communities in which we operate is important to us.Ever since our entry into China, we have been involved in the local community and its culture. An example of this can be seen in our China Education Fund activities.

Thank you again for reaching out to me. Should you have any additional questions, please do not hesitate to contact me. In the meantime, I have asked Eden Woon, vice president of Starbucks Greater China, to reach out to you personally.

Sincerely,

Jim Donald